Tom Jones, 30, is the manager of Hafod Hardware store in Rhayader, Wales. He has an adorable toddler son named Arthur who just starred in a Christmas ad for the store. It will melt your heart and has gone monstrously viral. The family-owned business is the perfect venue for a Christmas ad showing the tyke sweeping up, decorating a Christmas tree, helping customers, taking their money and even wrapping gifts… sort of. Lol.
The commercial is beautiful and high-quality. The kicker is that it only cost Tom $130 and will make the business a handsome sum this holiday season. Jones posted the advertisement to YouTube on Sunday. His 2-year-old son Arthur is the star of the commercial and follows the child as he gets ready for a big day of work at the family hardware store.
“Some of young Arthur’s “duties” — which he carries out in a gleeful manner — include sweeping the business’ floor and stocking shelves.
“Alphaville’s 1984 hit, “Forever Young,” is featured as the ad’s soundtrack, and concludes with the message, “Be a kid this Christmas.”
“At the time of this writing, the video has received more than 773,000 views and received more than 11,000 likes.
“Jones told CNN that he never expected the video to reach across the globe and gain international fame.
“We’ve had a great response these last two years, but nothing like this year,” he said. “It’s just been crazy. We just make [the annual ad] for fun, really. We try and put a bit of a spotlight on small independent businesses that you get in rural areas where we are, and we try and show that we can offer just as much as your high street chains.
“Arthur was brilliant,” he continued. “The jobs he was doing in the video were not out of the ordinary. He comes to the shop most days and tries to help out.”
“Jones said that the advertisement was a hit with him, too.
“I’m going to cherish it for the rest of my life,” he concluded.”
It’s now up to 1,537,530 views and 17,000 likes. I can see why.
The father was interviewed by BBC 5 Live. He made the two-minute video with film-maker friend Josh Holdaway, to give big budget retailers John Lewis and M&S a run for their money.
While Tom was filming on his computer webcam, mischievous Arthur once again stole the show by clambering all over his father live on-air and blocking the camera. Tom said: “Arthur just climbs over me all the time. It’s no surprise he wanted to be the center of attention and steal the limelight again.”
“He’s very much a daddy’s boy. We do a lot of play-fighting, but he did make it pretty tricky to concentrate while I was trying to give over a serious message. I’ve been amazed at the reaction to the video. I never expected it to take off as much as it has but I’m really proud it has. It’s just exploded overnight really.”
“The underlying message is… I understand that Christmas can be a very expensive time for everyone but if they can afford to, try and shop at independent shops a bit. Arthur comes to the shop quite a lot to see me and his great-grandmother and he loves it there, it’s his second home. He tries to help me all the time and cleans the counters and sweeps the floor and helps daddy, so it’s all second nature to him. He loves it.”
During his interview with the BBC, Tom said: “The story this year is about how everyone says Christmas is just for kids. Well, we can all be a kid this Christmas.” Amen to that.