“We’re Going To Take A Stand” – Dick’s Stops Selling Assault Rifles Permanently
So much for supporting the 2nd Amendment and our Constitution. This is more about not being sued because they sold a gun to the Parkland, Florida shooter Nikolas Cruz.
Back in 2012, in the aftermath of the Sandy Hook shooting both Walmart and Dick’s Sporting Goods announced they would stop the sale of assault rifles, if only temporarily.
Fast forward 5 years….Dick’s – one of the nation’s largest sports retailers – says that it is immediately ending sales of all assault-style rifles in its stores, according to the NYT.
NYT adds, “the announcement, made two weeks after the school shooting in Parkland, Fla., that killed 17 students and staff members, is one of the strongest stances taken by corporate America in the national gun debate. It also carries symbolic weight, coming from a prominent national gunseller.”
The retailer also said that it would no longer sell high-capacity magazines and that it would not sell any gun to anyone under 21 years of age, regardless of local laws.
Edward Stack, the 63-year-old chief executive of Dick’s whose father founded the store in 1948, is deliberately steering his company directly into the storm, making clear that the company’s new policy was a direct response to the Florida shooting.
“When we saw what happened in Parkland, we were so disturbed and upset,” CEO Edward Stack told NYT in an interview. “We love these kids and their rallying cry, ‘enough is enough.’ It got to us.”
He added, “We’re going to take a stand and step up and tell people our view and, hopefully, bring people along into the conversation.”
The company also proceeded to tweet a series of statement explaining its stance:
We at DICK’S Sporting Goods are deeply disturbed and saddened by the tragic events in Parkland. Our thoughts and prayers are with all of the victims and their loved ones. http://d.sg/RTC
But thoughts and prayers are not enough. We have to help solve the problem that’s in front of us. Gun violence is an epidemic that’s taking the lives of too many people, including the brightest hope for the future of America – our kids. http://d.sg/RTC
We deeply believe that this country’s most precious gift is our children. They are our future. We must keep them safe. Beginning today, DICK’S Sporting Goods is committed to the following: http://d.sg/RTC
Of course, it is unclear what financial impact the decision will have on Dick’s business, the NYT notes. Neither Dick’s nor its competitor, Cabela’s, now owned by Bass Pro Shops, have broken out firearm sales in their financial reports. But last August, Dick’s shares plummeted after it said weak results from its hunting segment resulted in its missing Wall Street’s second-quarter earnings estimates.