Advertisers Issue Ultimatum To NFL Over National Anthem Protests!
Advertising revenue generated from the NFL has collapsed due to the anti-patriotic antics against the flag and national anthem by its players and the big wigs are saying ‘enough is enough’!
In the past few weeks, some smaller advertisers had been pulling ads, but now…
Here come the big boys!
NBCUniversal’s head of advertising, Linda Yaccarino admitted on Friday during a keynote interview that anthem protesters have hurt ratings and stated that NBC advertisers are now threatening to pull their ads should NBC continue to cover the anthem protests.
Deadline Hollywood reports:
While NBC’s advertisers have not complained publicly about the protests, as the head of Papa John’s did this week, Yaccarino described plenty of angst behind the scenes.
“There is a list of advertisers that have made themselves very clear: ‘If you continue to cover the political coverage of the issue, we will not be part of the NFL,’” Yaccarino said. “Think about it—they have half the country that is cheering about that and half the country that is emailing them saying, ‘Don’t do that.’ That’s a real thing.”
Armstrong said when the NFL looks to make new video deals in 2022, when current broadcast contracts expire, Verizon and Oath would not rule out a bid. “As a media company, you want to be in places where people are the most passionate,” he said.
Yaccarino’s interview isn’t the first the public has heard of advertisers threatening to pull their ads over player protests.
According to Yaccarino, the NFL’s broadcast partners only started airing the national anthem after the controversy began.
Marketers want broadcasters to start focusing on the games again.
Papa John’s is reconsidering its sponsorship of the NFL amid declining ratings, the pizza chain confirmed to CNBC.
Papa John’s executives told The Wall Street Journal that top executives discuss returns on their advertising dollars with the NFL weekly and will see what happens for the rest of the season before making a decision. Additionally, Papa John’s is completely rethinking its advertising strategy as consumers cut the cord and move to digital.
[…] Papa John’s founder John Schnatter slammed NFL leadership on Wednesday for not resolving the kneeling protests. He blamed the NFL for lackluster third-quarter pizza sales as the company’s stock sank 11 percent.
Yaccarino tried to assure the public that so far, advertisers haven’t pulled out of NFL games because of the protests. However, that could all change, and soon.
Marketers have promised to pull their ads if a change isn’t made.
Business Insider reports:
“Marketers have said, ‘We will not be part of the NFL if you continue covering it,’” Yaccarino said.
Since last year, when Colin Kaepernick, the San Francisco 49er’s quarterback at the time, started kneeling during the anthem to protest racial injustice and police brutality, several NFL players have joined the protest. President Donald Trump has been highly critical of the players’ actions.
There has been a lot of debate over whether the protests are the cause of a recent dip in NFL ratings. But earlier this week, the CBS chief Les Moonves expressed confidence in the NFL as an advertising vehicle, saying no marketers had pulled out, Ad Age reported.
Could this be the beginning of the end for player protests during the national anthem?
Ratings are continuing to crash and the stands are over half empty.
NBC Sports is off 21 percent from 2015, CBS Sports is down 14 percent compared to 2015, and ESPN’s Monday Night Football has sunk 17 percent over 2015.
Up until now, because teams have been lowering ticket prices, (49er’s tix went as low as the price of two pretzels), stadium attendance was not being visually affected. The unseen bottom dollar was because of declining prices.
But now teams are having a real hard time filling seats!
Professional football is no longer America’s favorite sport as the NFL loses popularity due to players’ continuing to protest during the National Anthem. After months of ongoing controversy, the devastating impact on the NFL is evident with emerging pictures on social media of stadiums with vacant seats throughout the league.
It is real simple. Protest on your own time. These lazy 3-minute antics have not been a real protest anyway. These morons don’t have the intestinal fortitude to go out and really protest. They are too busy living their high lifestyle on the millions of dollars they have received while living the American Dream.
There is a major Veterans’ weekend NFL Football Boycott Planned. Click here for details.
We will be not be watching or listening to NFL games on November 12th in solidarity with veterans around the country, as football players have continued to disrespect the national anthem, the American flag, and everything our nation stands for.
What do you think of this CEO pulling ads and sponsorship from the NFL? CLICK HERE