Academy Awards Ratings Catastrophic Double Digit Collapse: All-Time Low!
Each year Hollywood politicizes the Academy Awards and each year the ratings continue to tumble, with this year falling off the cliff with double digits to an all-time low according to early estimates.
The ratings for Sunday night’s telecast of the 90th annual Academy Awards collapsed by a whopping 16 percent.
The Oscars had never fallen below 32 million viewers and 21 metered markets household rating before, forcing pundits to scratch their heads.
The best the Academy Awards have done was in 2014 when Ellen DeGeneres hosted with 43.7 million, but the drop off the next year was astounding, down to 37.3 million. It has been in a steep decline since.
Variety reports that “the telecast averaged an 18.9 household rating and 32 share in Nielsen’s metered market overnight ratings. That’s down about 16% from the 22.5/37 rating generated by the 2017 Oscars.”
According to Deadline, the “18.9 appears to be an all-time low for the Oscars, below the previous low ratings point for the Oscars, logged with the 2008 telecast (21.9).”:
Following last year’s Envelopegate, which led to Beatty and Dunaway inadvertently announcing a wrong Best Picture winner, the quartet’s second go-around went without a hitch.
But the good news did not carry over to ratings for the 90th Academy Awards, which (correctly) crowned The Shape of Water as Best Picture. Last night’s ceremony, which aired live from 8 PM – 11:54 PM EST, averaged 26.5 million viewers (Live+same day) . That was down -19% from last year’s 32.9 million viewers, a nine-year low.
That, despite the fast that The Shape of Water was the the highest-grossing Best Picture winner in five years.
The Oscar ratings doom and gloom was foreshadowed by the first numbers to come in this morning.
The ceremony drew a paltry 18.9 Live+Same Day rating in the metered market households, an all-time low and down 16% from last year’s 22.4 rating, which was a nine-year low.
The metered market total, which did not include ratings for the Boston TV market due to the severe weather conditions there, was well below the previous Oscars low ratings point, logged with the 2008 telecast (21.9), hosted by Jon Stewart, when No Country For Old Men won Best Picture.
The drop is big! The Oscars had never fallen below 32 million viewers and 21 metered markets household rating before. This has pundits scratching their heads.
One explanation — the Oscars rubber stamped winners who already had swept the awards shows that preceded it, making for one of the most predictable Academy Awards ceremony in years. Some pointed to the length of the show. It again flirted with the 4-hour mark. Others look to the ubiquitous montages, the overall modest box-office performance of the movies nominated for best picture and the injection of politics/social issues into the speeches.
However, most if not all of these factors were also present the last couple of years when the numbers were higher. And the Oscars’ strongest competition, AMC’s The Walking Dead, was actually a more potent ratings performer in years past.
The writing was on the wall for this ratings catastrophe all year.
Almost every other award show suffered massive audience erosion. There was no movie nominated for Best Picture for anyone to root for. Seven of the nine nominees averaged just $47 million at the box office. That means only about 5 million people saw them.
Bringing Jimmy Kimmel back for another round as host was also a big mistake. Kimmel is one of the most divisive and polarizing figures in the country. He is a Trump-hating Democrat who regularly lectures the rest of us about embracing socialized medicine and giving up our guns.
With Kimmel as host, the Academy basically told 50 percent of the country to go watch something else.
On top of insulting Trump voters, this Oscar telecast also promised to be a lecture in favor of gun control. The elitists were protected by hundreds of armed guards.
They also railed against sexual harassment… by elitists who are either harassers or enablers.
As the early ratings show, even Democrats were not interested in watching that kind of self-serving hypocrisy.
If Sunday night’s telecast signaled anything, though, it is that Hollywood is going the same way as the mainstream media. Their ratings and credibility are gone. They know that they have lost Middle America forever. Both institutions are blatantly and belligerently moving to the far left. Maybe they hope of at least holding on to that base of support.
And this year’s nonsense will affect next years ratings. Should be interesting.