The power of the free market is strong. That’s why I love it. We have more choices than ever when we need a product, so reputation is important. When companies decide to veer into the political realm and alienate a significant portion of their customer base, they are going to lose. Yet, companies continue to shoot themselves in the foot by taking sides on hot button issues.
Take Target, for example. Target has been alienating conservatives with anti-gun, anti-Christmas and anti-family messages for years. To add insult to injury, their transgender bathroom policy has resulted in billions lost for the company. Starbucks also has lost business due to their liberal policies and don’t even get me started on the NFL. The list goes on and on.
The latest company to join the conservative naughty list, just in time for Christmas, is Keurig. Keurig won’t advertise on Sean Hannity’s show on Fox News any longer. Hannity’s offense? He went too easy on Alabama Senate candidate Roy Moore, who was accused last week of sexual misconduct. Instead of immediately assuming Moore was guilty, Hannity reminded viewers that these were just allegations at this point. Which is absolutely true, by the way.
But that’s not enough for Media Matters for America, a liberal group that despises Hannity. The President of MMFA, Angelo Carusone tweeted out his outrage: “Good afternoon @Keurig. You are currently sponsoring Sean Hannity’s show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.”
H/T Daily Caller
“Supporters of Fox News host Sean Hannity and Alabama Republican Senate candidate Roy Moore are boycotting Keurig coffee machines after the brand pulled its advertisements from Hannity’s show over the weekend.
The company responded to a Twitter inquiry asking Keurig to rethink its advertising agreement with Hannity’s program Saturday, saying it worked with Fox News to stop its ads from airing during Hannity’s show.
“Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show,” Keurig tweeted at a Twitter commenter.
A total of four women came forwarded Thursday afternoon to allege Moore had inappropriate sexual contact with them while they were under the age of 18, The Washington Post reported. While none of the women report having sex with Moore, but all say they were inappropriately touched and had other unwanted advances.
Moore called these allegations simply “fake news.” Hannity clarified the women’s claims were just allegations on his show after the story broke, claiming Moore was not the one who started sexual contact with a 14-year-old girl.
Keurig, along with a number of other companies, dropped their advertisements with Hannity’s show.
Hannity replied on Twitter Monday morning saying that he was “humbled and speechless and frankly laughing” his “ass off” watching his fans response to Keurig dropping out.
The Fox News host’s Twitter feed has a number of videos of his fans smashing Keurig machines.
Hannity said late Sunday evening that he is buying “500 coffee makers” Monday to give away to fans who put out the best video of smashing their Keurigs.”
Frankly, I stopped using my old Keurig a couple years back when it started looking grimy. I didn’t want any of the new ones because they started making their machines to only accept their k-cups. I never felt the price of the k-cups was worth it, so I went for a machine that I can use whatever coffee I want! You see, there are plenty of alternatives out there, so this stunt by Keurig is going to be felt. Add to that the fact that Christmas is around the corner, Keurig is likely to regret stepping into this controversy!
Conservatives speak with their wallets. The Gateway Pundit reports that 60% of household purchases are made by conservatives. Conservative purchasing power is strong. Some companies have chosen to still speak out, pull ads, and create policies that cause conservatives to take their business elsewhere. That’s ok with me! It’s a free country! So they can continue to spew their liberal supporting nonsense and I can choose to take my business elsewhere.
The videos of people smashing, burning and otherwise destroying their Keurigs are hysterical. I actually have my old Keurig collecting dust in the basement. I’m thinking I should destroy it and submit it to Hannity and try to win a new one! Comment below and tell me how you think I should destroy my Keurig!