Michelle Obama’s “Let’s Move” campaign was set to cost upwards towards a billion dollars and do some major damage to business, but the FDA just put a halt to it.
The FDA has proposed delaying production on Michelle’s new labels for nutrition facts until 2020.
Food manufacturers were originally supposed to start using those new labels in 2018. However, thanks to the Trump administration, manufacturers are now able to hold off until 2020.
The Trump administration approved the delay, which would grant companies an additional 18 months to comply with former first lady Michelle Obama’s “Let’s Move” campaign. Let’s hope the next step is destroying it all together.
According to The Hill, the new rule required companies to add information about food products to their labels, such as the number of calories they contain as well as their vitamins and nutrients.
The Food and Drug Administration (FDA) issued a proposed rule Friday to delay compliance deadlines to the rule finalized in 2016 by a year and a half.
Manufactures with annual food sales of $10 million or more would have until Jan. 1, 2020, to come into compliance, and manufacturers with less than $10 million in annual food sales would have until Jan. 1, 2021.
Under the new rules, manufactures are required to add a percent daily value for added sugars, make serving sizes more closely reflect the amount of food people eat, change the label format to make the number of calories more prominent and update the list of vitamins and nutrients.
FDA said it’s taking the action to “help ensure that all manufacturers covered by the rules have guidance from FDA to address, for example, certain technical questions we received” after publishing the final rule.
“Companies and trade associations with members covered by the rules have informed us that they have significant concerns about their ability to update all their labels by the compliance dates due to issues regarding (among other things) the need for upgrades to labeling software, the need to obtain nutrition information from suppliers, the number of products that would need new labels, and a limited time for reformulation of products,” the agenda wrote in the proposed rule.
The delay was welcomed by industry groups.
In a statement, Pamela Bailey, president and CEO of the Grocery Manufacturers Association, said companies now have time execute these updates in a way that reduces consumer confusion and marketplace costs.
“This common-sense extension to January 1, 2020 will allow FDA to complete the necessary final guidance documents for added sugars and dietary fibers and gives companies adequate time to make the Nutrition Facts Panel revisions,” she said.
Michelle’s crazy urge to control what Americans eat was most likely the biggest First Lady boondoggle in history. The President immediately put a stop to her school lunch program that ended up with who knows how much wasted food and an entire country full of angry parents and kids.
Agriculture Secretary Sonny Perdue took steps to roll back the school lunch standards promoted by former first lady Michelle Obama in one of his first regulatory acts.
“This announcement is the result of years of feedback from students, schools, and food service experts about the challenges they are facing in meeting the final regulations for school meals,” Perdue said in a statement.
“If kids aren’t eating the food, and it’s ending up in the trash, they aren’t getting any nutrition – thus undermining the intent of the program.”
Thank the good Lord those two are gone from the White House!
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