What’s with Budweiser? They’re famous for their Super Bowl commercials. Many people pay more attention to the Super Bowl ads than they do to the boring football game that the NFL wraps around the best of Madison Avenue’s creativity. This year, probably not so much.
Budweiser’s ad is ostensibly trying to explain the origin of the company’s co-founder, Adolphus Busch, by focusing on the fact that he was an immigrant. The commercial starts out with Busch leaving Germany and coming to America. When he arrives, he’s told, “You’re not wanted here! Go back home!”
The only thing that surprises me about this commercial is that they didn’t hire an actor with a blonde comb-over to tell Busch he wasn’t welcome here.
Budweiser jumped to defend the ad, Ricardo Marques, the company’s ranking executive for Budweiser in the U.S., told Adweek that the ad isn’t related to anything going on in the U.S. about illegal immigration.
“There’s really no correlation with anything else that’s happening in the country. We believe this is a universal story that is very relevant today because probably more than any other. In history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”
If you believe that one, I can get you a great deal on some swampland just outside of Phoenix.
The ad is taking a lot of heat, but it’s also getting a lot of use. It was viewed on YouTube more than 2 ½ million times the first day it was put up. The big question is whether all those people watching are going to be good for Budweiser. It looks like their stock is starting to take a hit.
Maybe the executives at Budweiser should place to call to the people that run Target before they started making corporate policy that is sure to piss off Americans. Here’s a hint for Budweiser: the people who are going to like this ad either drink white wine and wear dresses, drink Mexican beer or smoke weed. In America, the people who used to drink Bud probably won’t like it so much, as witnessed by the responses on Twitter:
What do you think about Budweiser’s new ad? Let us know in the comments.
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