The NFL is being forced to refund it’s advertisers because it has fallen way short on the viewership numbers it expected and promised! Colin Kaepernick broke football!
Monday Night Football had record breaking viewership in 2015 and has now hit it’s lowest viewership numbers since its inception in 1970!
The boycott against Colin Kaepernick and his unpatriotic antics is growing extremely fast and the NFL is severely worried! The NFL Player’s Association executive director DeMaurice Smith told NBC’s ProFootballTalk that it’s a “huge concern” for his organization.
The Colin Kaepernick-led player protests may be hurting the NFL broadcast networks where its hurts them the most: in the pocketbook.
With NFL TV ratings plunging by double-digits over the first quarter of the 2016 season, some NFL TV networks are being forced to provide so-called “make-goods” to advertisers, media sources tell Sporting News.
When advertisers and ad agencies buy commercial time on NFL partner TV networks, they’re promised certain numbers in terms of ratings and audiences. If the game fails to reach those numbers, the networks have to “make good” for the audience shortfall by providing the equivalent of free commercial time.
The last thing TV networks want to do is give back valuable commercial time, especially when ad rates for a 30-second TV commercials during NFL games cost anywhere from $500,000 to $600,000 for prime time games on Madison Avenue.
But if NFL TV ratings continue to fall, it could cost the league’s partner networks — CBS, NBC, Fox, ESPN and NFL Network — millions worth of make-good ads.
It is time that Kaepernick is fired and fired loudly! Let these idiots know that they do not have the right to misbehave on company time!
I will also keep pointing out that Kaepernick and Co. are not even really protesting. What they are doing is a lazy 3 minute antic. They don’t have the guts to go out and really stand somewhere holding a sign for countless hours. When they are done with the game they go on their merry way and do absolutely nothing for their cause.
They are an embarrassment to the NFL, their teams, real protesters,and this country!
Shame on y’all!
Terry Bradshaw: “I am a man that loves the flag. I love the national anthem. I find it extremely disrespectful. But if in fact that’s what they want to do, then they do it. There are repercussions. I think that you are going to pay for it some way or another.”