In the world of branding and marketing, taglines can vary from confusing to just plain stupid. It takes time and sometimes good creativity to find the right brand and attach the right tagline or slogan. If you can attach the right slogan to your product, it’ll not only be recognized, it’ll have staying power. But what happens if that slogan is attached to #BlackLivesMatter?
Paisano’s Italian restaurant was accused of making a joke in poor taste against the “Black Lives Matter” protest when it shared the “Black Olives Matter Try Our Tapenade” slogan out the front of its Alburquerque, New Mexico, premises.
People have taken to social media to slam the slogan, with Claudia Sanchez writing: “As a woman of color I find your posting offensive and in very bad taste.
“You simply wish to rub salt in an ugly festering wound which evil minded people refuse to allow to heal. The civilized world no longer has any tolerance for your hateful public display of what passes to you as humor.”
Others criticized the restaurant for apparently deleting negative comments.
But others praised the pun, with Russell Berryman writing: “Always love a good play on words. keep up the good work.”
The restaurant’s owner Rick Camuglia told CBS affiliate KRQE: “We didn’t think anybody would be offended by that. It was not our intent to offend anybody.”
The sign has since been taken down by the restaurant and photos of the billboard have been taken down.
Oh Come On Now! You have GOT to be kidding me! What’s a little humor? With all that is going on today in the world around us, some people need to just “Lighten Up! It’s just a little humor. Evidently, I guess the left wants to outlaw that too!
Cheers Camuglia! – Here’s one for you: