Elon Musk is an industry disruptor on multiple fronts. As the CEO of SpaceX he’s setting the course for privately-owned space flight.
As the chairman of SolarCity he’s leading the way in large-scale solar energy systems for homes, business and government.
And as CEO of Tesla Motors he’s bringing his A-game to the auto industry.
Musk’s plan for re-imagining the auto industry is based on the idea of getting highly efficient, high quality BATTERY powered cars onto the market, and zipping down the road.
The first step was the introduction of the Tesla Roadster in 2008. Priced around $110,000, it wasn’t for everyone, but it sent a strong message to entrenched auto industry players that something new was coming their way. It also convinced some people with a lot of money that Tesla might be a very good investment.
Step 2 in Elon’s plan was the Tesla Model S. Starting around $70,000, it’s a bit more accessible than the Roadster, but still, that’s a fairly steep price for a car that many see as experimental. You certainly get your money’s worth, though. In National Highway Traffic Safety Administration (NHTSA) testing, the Model S scored 5 out of 5 stars. Tesla claims they actually scored better than perfect, with a 5.4 overall score. Another feather in its battery-operated cap was receiving Car and Driver’s 10Best and Car of the 21st Century awards. You have to admit, that’s pretty impressive.
And step 3? The highly anticipated Tesla Model 3. Admittedly, the name isn’t too exciting, but the car will certainly more than make up for that. The goal is to have this model priced in the $35,000 range. This is the car Musk hopes will really catch the public’s attention.
In a reddit AMA (Ask Me Anything) interview from January 2015, Musk was asked, “Can you share anything about the Model 3 that we don’t already know?”
His hugely intriguing response was, “It won’t look like other cars”.
The Roadster and X models are hot, so with a statement like that from their creator, I can only imagine that the Model 3 will be truly unique and stunning.
And that bit about the Model 3 being my next car? I live down a dirt road and rarely leave my house, so I might stick with my old pickup for now, but this next release from Tesla Motors is certainly a car worth dreaming about.