Civil rights activist Fred Davis is the man behind this awesome billboard. He said it’s time black people realize they need to stop violence against each other.
Big and bold, in red and black, the message stands out to drivers near the intersection of Airways Boulevard and Park Avenue in Memphis.
“Black lives matter. So let’s quit killing each other.”
No kidding? Maybe it has to come from someone like Davis, who march with MLK Jr. and served as the first African American chairman on the Memphis City Council.
“We’re going to have to wake up. We’re going to have to say to ourselves that black lives matter, and we’re going to have to refrain from killing each other out of our own frustration,” Davis said.
“I can speak, not from reading a book about the history, because I was a part of the history,” Davis said. “I think that gives me a license as an experienced observer to push and to advocate to the black community–let’s stop it.”
Davis is an Army veteran who served in France for two years. He was also the first black man to receive a masters of business administration degree from the University of Memphis, the first black chairman of the Memphis city council, and walked alongside Dr. Martin Luther King Jr. when the iconic civil rights leader made his last march in Memphis in 1968, the year of his assassination.
Today, Davis has his own insurance agency at the same intersection where he put up the billboard.
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