Well, one thing it IS… FUN TO WATCH!
According to Wikipedia:
The Cooper’s Hill Cheese-Rolling and Wake is an annual event held on the Spring Bank Holiday at Cooper’s Hill, (grid referenceSO892146) near Gloucester in England. It is traditionally by and for the people who live in the local village of Brockworth, but now people from all over the world take part. The Guardian called it a “world-famous event”, and indeed, in 2013, a 27-year-old American and a 39-year-old Japanese each won one of the four races. The event takes its name from the hill on which it occurs.
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