Americans love sports. Pass, run, kick, throw, jump, hit… Politics??? NO!
Unfortunately the answer is Yes. If you can’t get an appointment to see the Prez, buy airtime on ESPN. If you think about it, that is pretty messed up. Here I thought he was working on the economy, but in reality he’s playing with his putter.
President Barack Obama loves to watch sports – and the people who want to catch his eye know it.
Companies and trade associations are doing something a little strange: they’re buying up airtime on ESPN
Media strategists tell POLITICO they offer up the all-sports network as an option to clients who want to get their issues in front of Obama and top White House officials, known as big sports fans and rabid ESPN watchers.
“It’s certainly a tactic that’s talked about a lot,” said one media strategist, who had a client advertise on ESPN in hopes of reaching Obama during the climate change debate of his first term. “It was for exactly that reason.”
The strategist said the ads can’t be so obvious that Obama knows he’s the intended audience.
“It’s not just targeting Obama, but doing it in a way that is both interesting and will get the attention of the audience, but not so unusual that it will put the client in a bad position.”
Companies and groups that have given the strategy a shot are cagy about discussing it openly.
But there are plenty of examples of ads airing on ESPN in Washington that carry a political message.
Case in point: Microsoft. The behemoth tech company took to Monday Night Football to bash Google as part of its so-called “Scroogled” campaign. The ad ran locally at least twice during the Washington Redskins and New York Giants game in December. Scroogle ads are also running on ESPN now in D.C.
I guess we should expect nothing less with headlines like this: