Vietnam is set to have their first female billionaire ever, her name is Nguyen Thi Phuong Thao. She has a reputation for staffing her well to do airlines with scantly clad women in bikini bathing suits. No wonder she will be making so much money. When she achieves this milestone she will be the first female billionaire in all of Southeast Asia. What a perfect way to celebrate Women’s Month.
The airline she owns is VietJet and it is the country’s only privately owned airline that is prepared to go public in an IPO very soon. The initial public offering will make this Vietnamese businesswoman $1.37 billion richer. It is expected to go public in approximately three months. As the owner, she has 95% stake in VietJet as well as her stake in Dragon City which is a 65 hectare development in the capitol of Ho Chi Minh city.
The company has been able to grab a whopping 30% market share in the industry and it continues to grow. It is contending with the likes of Vietnam Airlines. Vietnam Airlines is the national carrier for the country and it is run by the government. The company has seen strikingly large support in no small part do to the fact they employ young flight attendants who wear bikinis for their uniform. But only for their inaugural flights to beach locations.
Thao claims the dress code serves as an empowering message for those in the ordinarily conservative culture. The company released the following statement on the policy,
“You have the right to wear anything you like, either the bikini or the traditional ao dai. We don’t mind people associating the airline with the bikini image. If that makes people happy, then we are happy.”
For those who tout the label of feminism this is feminism at its best. Women choosing a profession they want to be in flaunting a dress code that is very provocative in a traditionally conservative culture and country. They are making a statement they can do whatever they want. They certainly are. And they are making a ton of money doing it.
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