It appears that the #GrabYourWallet boycott campaign against the Ivanka Trump brand is having little to no effect on department stores that carry the high-end brand. Neiman Marcus just reinroducted the Ivanka Trump brand back to it’s department store after only a month off the shelves. Neiman Marcus followed Nordstrom in a boycott agian the first daughters brand when it issued a statement in early February saying it would no longer be carrying the Ivanka Trump brand. Neiman Marcus has had a change of heart, because you can now find jewelry from the Ivanka line on their website.
The organizer of the #GrabYourWallet campaign, Shannon Coulter has now put Neiman Marcus on her list of retailers to boycott.
— Shannon Coulter (@shannoncoulter) March 9, 2017
This boycott has not hurt the Ivanka Trump in the slightest, it has actually boosted their sales. As reported by Western Journalism, the Ivanka Trump brand has experienced record high online sales in the month of February. It goes to show that the ol’ say is right, No such thing as bad press.
Ivanka’s product lines used to rank at No. 550 back in January and no ranks No. 11. “To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us.” says Sarah Tanner, Lyst’s U.S. public relations director.
Trump’s incredible sales came despite big department stores boycotting her brand. Amoung a few; Nordstrom, TJ Maxx, Sears, and Kmart does not carry the Ivanka Trump Brand.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
USA Today reported a list of retailers who never heeded the #GrabYourWallet initiative to drop Ivanka Trump’s products. These companies included: Bloomingdale’s, Dillard’s, Lord and Taylor, Macy’s, Zappos and Walmart.
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