Actions speak louder than words! Don’t believe me, just look at what happened to Target when people stopped shopping there due to Target’s support of transgenders in their washrooms. Target’s sales dropped immensely. Target in return lost millions of dollars in sales and revenue has yet to recover from it.
Now, it looks like consumers are now having the same affect on the NFL. Ever since San Francisco’s QB Colin Kaepernick’s protest of kneeling during the National Anthem, thousands of viewers have TUNED OUT the NFL. The National Football League rakes in about $4.6 billion in television fees from CBS, ESPN, Comcast, Fox and others over the course of the year. In the past, advertisers have paid huge amounts of dollars for advertisements during NFL games. Now, nearly one-third of Americans say they are less likely to watch an NFL game because of the BLM protests. Advertisers want their money back.
H/T Right Wing News:
Time to face the music. The NFL is in deep doo doo! This years season viewership has tanked dramatically. how much has it tanked? Let’s just say it hasn’t been this low since 1970, and 1970 was the inception of the NFL! That’s saying something huge, and it’s up to the NFL to realize why.
Could it be people are having more fun watching two disgusting candidates to bother with games? Nope. Let’s just say that it all started with a certain player taking a knee during the national anthem in a misplaced show of support for the inaccurate claim that police are murdering blacks all over the nation. Yup. Colin Kaepernick just screwed the NFL…and he’s not even good!
The pathetic ratings, down 14%, is moving pissed off sponsors to demand their money back from Goodell and his NFL. Poor showings have major sponsors nervous as hell.
The protest against Colin Kaepernick and his unpatriotic display is growing crazy fast and the NFL is seriously distressed! DeMaurice Smith, the NFL Player’s Association spokesman commented that it is a “huge concern” for his organization.
Reports on the downturn, and the cause of it:
‘The Colin Kaepernick-led player protests may be hurting the NFL broadcast networks where its hurts them the most: in the pocketbook.
With NFL TV ratings plunging by double-digits over the first quarter of the 2016 season, some NFL TV networks are being forced to provide so-called “make-goods” to advertisers, media sources tell Sporting News.
When advertisers and ad agencies buy commercial time on NFL partner TV networks, they’re promised certain numbers in terms of ratings and audiences. If the game fails to reach those numbers, the networks have to “make good” for the audience shortfall by providing the equivalent of free commercial time.
The last thing TV networks want to do is give back valuable commercial time, especially when ad rates for a 30-second TV commercials during NFL games cost anywhere from $500,000 to $600,000 for prime time games on Madison Avenue.
Looks like consumers actions do speak louder than words. All these disrespectful protests of the NFL players are having a huge effect on not only NFL viewership, but the advertisers as well. It seems when consumers start affecting profits, THAT’S when people REALLY pay attention.
Although, the NFL continues to claim the lower ratings are due to the elections and debates. The NFL can deny this as much as they want, but just like Target, consumers will make the final statement. If thousands of consumers dont’ watch the NFL games, the cost of ads are going to continue to go down. If the costs of ads continue to go down, that will affect NFL sales and profits and in the end, player salaries.
The NFL can deny all they want, but actions will speak louder than words. The NFL can continue to allow players to kneel and protest the National Anthem, but in return consumers will affect their ratings. Funny thing about Americans…we have more respect for the National Anthem, our military and our flag than the NFL.
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