Are we really that shocked to know that nearly a third of Americans are not watching the NFL games because of the player protests against racial injustice? The players who are protesting are show a total lack of respect to all those who serve our country and protect their butts. What this really says is they care more about themselves, than they do about the soldiers that have given them their freedoms including the right to protest.
Well, maybe they will reconsider. It seems now the NFL may have played their cards wrong. They have allowed these protests to take place, but the viewership is down and that means money. Advertisers are going to be soon contributing less for those exorbant salaries of the NFL players. The NFL may want to rethink their position, as they continue to lose millions of dollars in advertisements.
The Sporting News article says “Nearly one-third (32 percent) of adults say they’re less likely to watch NFL game telecasts because of the Kaepernick-led player protests against racial injustice, according to Rasmussen’s telephone/online survey of 1,000 American adults conducted Oct. 2-3. Only 13 percent said they were more likely to watch an NFL game because of continuing protests by Kaepernick and supporters such as Antonio Cromartie of the Colts (who was cut only two days after raising a fist during the playing of “The Star-Spangled Banner” in London on Sunday).”
This was very predictable.
Three weeks ago I wrote that “the national anthem protests that began with San Francisco 49ers QB Colin Kaepernick and has since been copied by other players have angered many fans. And that anger may be one reason why the television ratings for the first week of NFL games were bad.” As my colleague, Brandon Katz wrote: “Both CBS’ Sunday afternoon game and NBC’s Sunday Night Football saw their lowest ratings in seven years. Throw in last night’s lackluster debut and the 2016 NFL season is off to its slowest start in recent memory in terms of TV ratings.”
Two weeks ago I wrote ”it is starting to look like disrespecting the country during the national anthem is accomplishing what the concussions, domestic violence and deflategate could not do–drive down television ratings for the National Football League. Through two weeks of football the NFL’s television ratings are down across the board. The drop in ratings and viewership is unprecedented in recent years and has occurred during the protest of the national anthem, started by San Francisco 49ers backup QB Colin Kaepernick. Just last year some opined that the league’s ratings had no ceiling. That appears to be false.”
And last week I explained that “there can be no more excuses for the bad ratings, like the one offered by Billie Gold, vice president and director of programming research at Amplifi, the global buying arm of media company the Dentsu Aegis Network, who said it’s (the bad NFL tv ratings) the lack of big games and prominent names that have sacked the league the past two weeks. Nonsense. Something more visceral is causing ratings to fall. My opinion: Fans are ticked about the players protesting the national anthem.”
This morning it was confirmed by the fact that through four weeks, good games and bad, games with marquee quarterbacks and big markets, ratings are way down this year.
This poll is predictable, not shocking. Who will ultimately pay if the ratings continue to sink? The players and owners.
The National Football League will rake in roughly $4.6 billion in television fees from CBS CBS +1.85%, Walt Disney-owned ESPN , Comcast-owned NBC,Fox and DirecTV that it will equally share with its 32 teams this year. The NFL commands such a rich bounty because advertisers pay up for football’s huge ratings.
Let’s say that number again….$4.6 BILLION!!!! That is a HUGE amount of money we’re talking about. There is no way, with a third of the viewers NOT watching that advertisers will still pay what used to be the average going rate any more. That means that those NFL teams that each worth over a couple billion dollars are going to lose money. That also means the players that earn on average a couple million dollars are also going to lose money.
It will be interesting to see how much of the kneeling and loss of profits that the NFL will stand for….or should I say kneel for?
NFL players kneeling for the flag are not only disrespecting police officers that risk their lives every day protecting communities, but they are disrespecting our soldiers. Our soldiers who fight to defend our constitution, flag and freedoms.
As long as some NFL players are kneeling, Americans will be protesting! At least we know there are a third of Americans that still think very highly of their military and veterans!
God Bless Our Military!
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