Playboy Magazine Tired of Selling Magazines
Sixty-two years ago Marilyn Monroe graced the very first cover of Playboy magazine and she kicked off nearly three-quarters of a century of counter-culture sexual revolution centered around the magazine’s founder Hugh Hefner and naked girls.
Or maybe naked girls and the Hef.
Anyway, the February 2016 issue, timed to coincide with Hillary Clinton’s performance in the Iowa Caucuses and the New Hampshire Primary I’m sure, will be the last issue to feature women in a complete state of undress. No word on whether Hillary will be the final cover / centerfold for that issue.
Playboy magazine will stop publishing pictures of fully nude women because the ubiquity of internet pornography has made such images “passé”, the company’s chief executive has revealed.
I am having a hard time wrapping my head around the idea that pictures of nude women could be called “passé”, but I guess times are a-changing.
The redesigned Playboy, 62 years after it was launched by Hefner, will still feature a Playmate of the Month and provocative pictures of women, but they will be rated PG-13 (a rating that cautions that material may be inappropriate for children under 13).
It looks like the internet is killing off more than just newspapers like the New York Times.
The US issue of Playboy is no longer profitable, but exists as a marketing tool for the international editions and the Playboy licensing business, which is profitable. The magazine’s circulation has dropped from 5.6m in 1975 to about 800,000 now, according to the Alliance for Audited Media.
Playboy is now relying on their web traffic to survive and they’ve turned their website into a “Safe For Work” site. That has reportedly resulted in a significant increase in their traffic.
Well, there’s always the February ’16 issue with Hillary to look forward to.
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