From Western Journalism: The recent nuptials of Duck Dynasty’s John Luke Robertson to Mary Kate McEacharn, both 19, was not only a wonderful occasion for them and their family, it seemed to have paid dividends for the family brand. (John Luke is the son of Duck Commander CEO Willie Robertson.)
Wednesday’s episode of A&E’s Duck Dynasty, which featured the couple’s wedding, was up 20 percent in week-to-week ratings among those in the 18-49 demographic. Compared to last week’s 2.22 million total viewers, the episode was watched by more than one million more people.
Variety also noted that it was the most watched episode in over a year, most recently topped by its season six finale in August 2014. That episode received a 1.4 rating in the coveted demo and attracted 3.81 total viewers.
Duck’ continues to generate strong DVR playback, too. Prior to last night’s finale, it was growing on average by 59% in 18-49 rating (0.82 to 1.30) and by 49% (or more than 1 million viewers) in overall audience (2.23 million vs. 3.32 million) when going from ‘same-day’ to ‘live plus-3’ ratings (three days’ worth of time-shifting included).
Willie Robertson, who officiated the marriage, gave this advice to the young couple ahead of the ceremony: “To John Luke and Mary Kate, I’m so proud of you both, and I wish you all the best in life,” he said. “May you be blessed with many children, wealth, and prosperity– but most importantly, the kind of happiness that can only come from the love of God and of each other. The book of Romans tells us that good things happen to those who love each other and God; so be patient, because in the end it’s all worth it.”
The couple confirmed their engagement in October. Speaking to Entertainment Tonight at the time, John Luke Robertson said their faith is what will help them through their marriage:
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