You pick one up and pass it around, 98 bottles of beer. A variation of this road trip song has been sung by kids and drinkers for decades. Finally, a beer maker has packaged 99 bottles of beer. Okay, they’ve packaged 99 cans. But that doesn’t have the same ring to it. The box does have unique dimensions.
Here’s the announcement, h/t: MSN News
Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.
The 7-foot-long (2.13-meter-long) pack consists of three rows of 33 cans that tip the scales at 82 pounds (37 kg) and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.
“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.
Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.
The company plans to ship about 20 of the massive packs a week.
“You might want to share this with about 33 of your friends,” Graham said.
“I never met a beer I didn’t like,” said the Texan to the showgirl…
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