99 Bottles of Beer in a Box, 99 Bottles of Beer. . .

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You pick one up and pass it around, 98 bottles of beer. A variation of this road trip song has been sung by kids and drinkers for decades. Finally, a beer maker has packaged 99 bottles of beer. Okay, they’ve packaged 99 cans. But that doesn’t have the same ring to it. The box does have unique dimensions.

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So many beers, so little time.

Here’s the announcement, h/t: MSN News

Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

 

The 7-foot-long (2.13-meter-long) pack consists of three rows of 33 cans that tip the scales at 82 pounds (37 kg) and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

 

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

 

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

 

The company plans to ship about 20 of the massive packs a week.

 

“You might want to share this with about 33 of your friends,” Graham said.

“I never met a beer I didn’t like,” said the Texan to the showgirl…

(T)

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